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Case study #1: Brewyard beer company
Company overview:
Brewyard beer company is a California based beer brewer specifically in Glendale area. Company was founded in 2015 by two close friends Sherwin and Kirk.
A craft brewery in a tucked-away converted warehouse with one simple mission: Redefine and rediscover a style of beer that was invented in California during the 1800s for Californians – The “Common” style Lager. The outer fringes of craft beer can be strong and often intimidating at times. Bewyard beeor company want to expose people that are traditionally lighter Pale Ale/Lager drinkers to the possibilities of what beer can be and set people off on their craft beer journey. They will also be here waiting when customers are finished destroying their pallet on those triple IPAs and barrel aged double imperial coffee sour stouts.
They developed strong customer base through on site events that they plan regularly. They have very wide and interactive customer pool. While their company is doing well, modern design style can bring innovative renewal for their public image. This samples are intended to show Blewyard beer company branding development study can result stronger brand identity toward the acohol beverage market competitors.
Pain point:
Brewyard needs solid branding and design to position itself more stronger and unique among competitors
User base:
Gardena and surrounded area residences in between ages of 20-40s
Worked area:
- Branding
- Logo design
- Stationary design
- Package design
Logo drafts
Final logo and use guide
General purpose for full size logo and simplified versions for special cases
Final logo color use guide and color swatches
Logo use case in large scale
Wall painting and a barrel paint
Logo use case in small scale
A beer glass
Business stationary
Business card(2 1/2 x 2 1/2”), envelope(4 1/8 x 9 1/2”), letterhead(8 x 11 1/2”)
Business card(16pt thick card stock paper with silk matt coating finish)
Beer bottles and cans package design
Close up view
Beer bottles and cans roll view
Beer bottles and cans with flavor variations
Beer cans roll view
